1870 Hediard opens onPlace de la MadeleineFerdinand
Hédiard acquired a second store in 1870, on Place de la Madeleine.
Since the end of the Church of the Madeleine restoration work, the
neighbourhood had become very fashionable and the Place de la Madeleine a
hub of Parisian gastronomy.In 1886, the store in Rue
Notre-Dame-de-Lorette was sold. The store in Place de la Madeleine
became the Hédiard flagship, which it still remains, a
century-and-a-half later. The Hédiard store in the Place de la Madeleine
offered a wide range of exotic products, which gave the premises a
special atmosphere. Hédiard became a destination in itself, and
Ferdinand's success was dazzling.Parisians
flocked to this unique delicatessen, fascinated by the exceptional
products on display and hungry to discover the new taste experiences
offered by the store. A loyal clientele of celebrities contributed to
Hédiard's reputation: Colette, Lucien Guitry, Marlène Dietrich, Charlie
Chaplin, and Tristan Bern..