1854: The « Comptoir », the first Hédiard store
1854 The « Comptoir »
the first Hédiard store
Encouraged by this success, Ferdinand Hédiard took out a patent and decided to open a permanent store. He opened the first Hédiard store in Rue Notre-Dame-de-Lorette*, which he called Le Comptoir des Epices et des Colonies: the Spices and Colonies Store.
His unique talent for sourcing products meant he only offered the very best. He also had an innate sense for display, presenting his goods with panache in wooden crates and wicker baskets. Parisian high society was drawn to this colourful, bountiful boutique with its stimulating aromas, all eager to sample Hédiard's latest finds.
(The first Hédiard Boutique in Paris, on Notre Dame de Laurette street)