1850 The merchant

of the four seasons

Still a teenager, Ferdinand Hédiard was already thinking big. He began his Parisian venture with a modest cart that he acquired in 1850. Piled high with bananas, mangoes and other tropical fruit, he pitched it at the foot of the statue of Louis XIV in the Place des Victoires.

He soon caught the attention of passers-by, who were intrigued by his unusual produce and quizzed him about its provenance. His gamble had paid off. He had a growing clientele of curious locals and artists, all in search of new flavours and keen to discover his latest marvels. Legend has it that Alexandre Dumas received his first pineapple from the hands of Ferdinand Hédiard.