Hediard Singapore stretches on Orchard Road |
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As part of its continuous extension, Hediard Singapore has joined forces with Marketplace (Cold Storage) to make some of its most popular products available to an audience in the heart of Orchard road. With a selection of about 150 references, customers looking for their favourite cooking items or in a quest for a casual gift can get a fully branded assortment at the basement of Paragon shopping mall. “We are very enthusiastic about partnering with a leading actor in Singapore’s retail distribution as this was a sleeping project for Hediard until we could find the right partner” says Verena Raveton, Managing Director of Hediard Singapore Pte. Ltd. “our next openings will not be simple replications of the successful model of Tudor Court. This is one of a kind historical environment where our loyal customers love to find a peaceful place to rest, sheltered from the noisy shopping traffic. Our next concepts are meticulously adapted to the various shopping and dining habits in town, but still with a distinctive touch of elegance.” "We are delighted to work alongside Hediard to provide a luxury gourmet offer for our customers and setting Paragon Market Place in a class of its own, enhancing the supermarket shopping experience from chore to pleasure" says Shum Poh Choo, Market Place Merchandise Director. 
     About HEDIARD Singapore (Milestones): 2004 September: Opening of its first APAC regional office - Hediard sets foot in SEA for the first time years with a central office at Forum, Orchard. November: Corporate business - As a leading French Luxury brand from Colbert Committee, Hediard instantly appeals to the precious first French companies top executives looking for quality items for their major customers. 2005 April: Opening of the Flagship boutique on Tanglin Road at Tudor Court - With a unique freestanding boutique in the Orchard area, Hediard joins the top luxury brands in town and shows a touch of French classicism in the charming arcades stretch. 2006 January: Opening of the eStore with a selection of 250 products. - Mainly composed of gifts, the ecommerce site encounters a swift success for returning customers with punctual needs for a gift to be delivered in Singapore while they are located in other countries or simply busy customers who need a delivery within 24 hours without going downtown for shopping, an easy way to browse Hediard’s interactive catalogue. June: Wholesale business for Hotels and Restaurants. - With the launch of a dedicated catalogue and a wide range of Teas (260+) and coffees (35+) created or selected by the 2 in house tea and coffee masters, Hediard now seduces hospitality professionals. 2007 May: Opening of Hediard Café-Restaurant at Tudor Court. - This extension completes the Café-Boutique concept. Chef Vincent Carayon from Hediard Paris flies exceptionally to Singapore for the press launch and to finalize the menu. December: Corporate business has tripled in 1 year. - Hediard has become a name for high society customers and corporate gifts. 2008 March: Opening of its first 360-gondola at Marketplace. - Hediard starts a series of geographical extensions with wholesale and seduces a larger crowd. About HEDIARD:  Hediard is a leading French luxury fine food and gift company. Part of the renown Colbert Committee, Hediard has just been awarded by the French government as “Enterprise of the National Patrimony of France”. This official label promotes the development and the value of companies with a true and authentic know-how that they have acquired with years of experience. This “savoir faire” is well known worldwide and based on the best traditional techniques. Such a label is a key national and international recognition of Hediard’s creativity.Since its beginnings, HEDIARD has been involved in working, modifying and preserving fruits. That expertise is intimately linked to the Company’s 150 years history. HEDIARD is an artisan producer and making its own jams, fruit jellies, conserved fruits, marzipans, delicious preparations based on almonds. The selection of the fruits and their varieties is ruthless. Local and international producers are constantly called on to keep their best crops for Hédiard. The cooking method in pans has hardly changed since the beginning to preserve the flavour original authenticity. Creativity is omnipresent as the jam specialists in Générac think of new mixtures, taste, dream, reinvent and improve the already existing flavours. Importing from Grand Cru Coffee sites and Tea gardens conferred a sense of refinement and serenity to HEDIARD. For HEDIARD the biscuit tradition is essential. Its biscuit makers are chosen with great care and dedication. At the same time the desire to offer a different image of wine cellars was blossoming; more intimate and atypical cellars stocked with wines from the world over. More recently, the gift range, regarded by HEDIARD with the same expectations and vision of the trade, conveys happiness, originality and the pleasure of giving. Each product tells a story of authenticity, discovery and change. The products are precious, as much in their original quality as in the care that went into promoting them. Today, HEDIARD shops are characterized by a large range of delicatessen products (more than 6,000 items and a selection of more than 1,000 in Singapore from tea, coffee, chocolate, fruit based products, condiments…), from both local and distant lands, which privilege quality over fashion, and by the exceptional presentation of their products. Perfumes, colours and images reflect the seasons and evoke rarity, exoticism and authenticity. A wonderful gift idea, as original as it is refined: all HEDIARD spirit wrapped up in an elegant gift box is a must to offer and receive. About Paragon Market Place: Market Place unveils its exclusive newly designed store at Paragon after an investment of $3 million. Presenting a more upmarket and contemporary interior, Paragon Market Place now also offers one of Singapore’s largest range of gourmet and unique products under one roof. Says Mr Choo Peng Chee, CEO of Cold Storage, “We are constantly challenging ourselves to provide our sophisticated customers with a market place atmosphere that combines creative and modern ambience with the highest quality fresh food and widest range of international products.” Located in the newly-renovated stylish Paragon shopping centre, Paragon Market Place aims to target the tres chic home gourmand who appreciates the finer things in life and relish grocery shopping as a fashionable and chic experience. The new look: A team of experts from Japan, specialising in the field of store design and concepts, was engaged to ensure that Paragon Market Place is on par with the international standard but at the same time, to inject subtle touches and features that create a sleek ambience unlike any other store. This 17,000 sq ft designer shopping space cleverly uses materials such as wood, steel, glass, ceramics and mosaic coupled with ambient lighting to conjure the mood and feel of a trendy supermarket. Press contact: Fabien Raveton Hediard Singapore Pte. Ltd. Mobile: (65) 98162412 www.hediard.com.sg |
Singapore – March 6th 2008 – Hediard Singapore, a provider of luxury
delicatessen and fine food announced the exclusive availability at
Paragon’s newly renovated Marketplace of a selection of its bestsellers.
Hediard Cafe-Boutique: 123-125 Tanglin road, 247921 Singapore, Bookings and Information: 6333 6683 (Daily:9am-8pm)